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Email Marketing & Automation Course

This Email Marketing and Automation Course will equip you with the skills to transform your email campaigns into powerful tools for business.

30 hours

By Rathour Magan in Digital Marketing

About Course

The Email Marketing and Automation Course at IISDM – Indian Institute of Skills Development & Management is designed to help you master the essential skills needed to create successful email marketing campaigns and automate your processes effectively. This course is perfect for anyone looking to harness the power of email marketing, from beginners to experienced marketers aiming to enhance their expertise.

Email marketing has evolved into one of the most efficient and cost-effective ways to engage with customers and drive business growth. This course covers the fundamentals of email marketing, including crafting compelling messages, segmenting your audience for targeted communication, and adhering to data privacy laws like GDPR. You’ll learn how to build and manage a strong email list using techniques like opt-in forms, lead magnets, and social media promotions to attract high-quality subscribers.

In addition to mastering the basics, this course delves into email automation—a crucial component of modern email marketing. Automation allows you to set up workflows and drip campaigns that run on autopilot, nurturing leads and engaging with your audience at the right time. You’ll learn how to create personalized sequences, ensuring your emails reach the right people with the right message, improving both open rates and conversion rates.

Throughout the course, you’ll also explore how to optimize your email campaigns through testing different subject lines, designs, and content formats. Personalization techniques will help you tailor each email to individual subscribers, increasing engagement and building long-term relationships.

By the end of the Email Marketing and Automation Course, you will have the tools and knowledge to build effective, data-driven email marketing strategies and automate your campaigns for maximum impact, helping you achieve your marketing goals with ease and efficiency.

This Email Marketing and Automation Course will equip you with the skills to transform your email campaigns into powerful tools for business growth. Enroll today to master the art of email marketing and stay ahead in the digital landscape.

What is email marketing and why is it important?
How has email marketing evolved over time?
Creating a successful email marketing strategy.
What do you want to achieve with your email marketing?
Who are you trying to reach with your emails?
How can you segment your audience for more personalized
messages?
How to grow your email list (opt-in forms, lead magnets, social
media).
Organizing and managing your email subscribers.
Understanding data privacy laws like GDPR.
Writing compelling email copy that engages your audience.
Understanding your audience's preferences and needs.
Testing different subject lines and email designs.
Personalizing emails for individual subscribers.
What is email automation and why is it beneficial?
Setting up automated workflows and drip campaigns.
Nurturing leads with personalized email sequences.

Digital Marketing Beginners – Individuals looking to start a career in digital marketing and specialize in email marketing.
Marketing Professionals – Marketers who want to enhance their skills in creating and managing email campaigns.
Small Business Owners – Entrepreneurs who want to use email marketing to promote their products or services and grow their customer base.
Freelancers – Freelance marketers seeking to expand their service offerings with email marketing expertise.
Content Creators – Bloggers, writers, and content creators who want to connect with their audience through email newsletters.
Sales and Customer Relationship Managers – Professionals aiming to improve communication and engagement with clients using email marketing tools.
Startup Teams – Startups looking to implement effective email marketing strategies to drive lead generation and customer retention.
E-commerce Businesses – Those running online stores who want to build email campaigns to increase sales and customer engagement.
Anyone Looking to Earn Certification – Individuals aiming to gain certification in email marketing to boost their credentials and job opportunities.

Course Content

Program Information

About The Course
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Instructors

Rathour Magan

Digital Marketing Instructor

11 Students

8 Courses

Magan Rathour is a dynamic and experienced instructor with a passion for empowering individuals. As a specialist in Digital Marketing, Public Speaking, and Personality Development, Magan equips learners with the essential skills to succeed in both personal and professional life. Her expertise and engaging teaching style foster a positive learning environment where students can thrive and achieve their goals.

Fun Facts

IISDM – We offer education in such manner which evolves in our students.

Email Marketing & Automation Course

About Course

What Will You Learn?